About Us

19 YEARS IN THE INDUSTRY

AN ECOSYSTEM BORN FROM CREATIVE PASSION AND THE DESIRE TO TRANSFORM WELLNESS

Founder

Francisco Lugo

Passionate about wellness and hospitality industry professional, with 19 years of proven experience operating Spas and Wellness Centers in the luxury market.

Our promise

GoWell

GoWell can adapt to any need, giving you the power to expand your reach and add more value to your customers' lives. Unlock the potential of the wellness economy and awaken life-enhancing experiences with GoWell.

Our projects have been awarded

Contact Us

  • ARMONIA - Emerald Bay Mazatlán

  • ARMONIA - Montecristo

  • ARMONIA - Rosé

  • ARMONIA - Pacífica

The GoWell Ecosystem

Inspiring Wellness, Creating Realities

GoWell is a living ecosystem where wellness is imagined, created, and shared. Through our four pillars —Strategic Consulting, GoWellMag, GoWell Retreats, and GoWell Shop & Academy— we turn inspiration into experiences that transform lives, empower businesses, and renew destinations. From designing wellness concepts for hotels and spas, curating soul-awakening journeys, creating content that sparks action, to offering resources that support every step, our mission is simple: to bring you closer to a more real, human, and accessible wellness. We believe wellness is not a privilege. It is a right, a force of transformation, and a gift we are meant to live every day.

Why GoWell?

The catalyst that turns your wellness vision into real experiences.

We help you imagine, design, and grow wellness projects that impact both lives and businesses. From strategy to action, we connect purpose, innovation, and profitability in every wellness experience. Our goal is to help you imagine, create and optimize your wellness business with the support of a comprehensive platform. Tourism must be transformed towards the generation of transcendental experiences and purposeful trips, which translate into new sources of income for owners.

GoWell in the media

Discover how GoWell Magazine makes a mark in its mission to "Improve What Truly Matters." Explore the mentions and reviews that reflect our commitment to excellence in wellness and healthy living.

  • Neextt

    • Neextt

    • 7 de septiembre de 2020

    Neextt
    The ambassador of this annual forum, which will be held virtually on September 19 and 20, spoke to us about the approach they will have this year and the hotels that are joining the initiative.
  • Wellness tourism: a sector with high potential in Mexico

    • AbasturHub

    • 4 de septiembre de 2020

    Wellness tourism: a sector with high potential in Mexico
    At an international level, the trend of wellness tourism has been increasing in recent years. We are talking about an industry that in Mexico recorded profits of almost 18 billion pesos in 2019. The Wellness Tourism industry includes Spa services, alternative medicine and yoga, among other activities that seek to provide tourists with a relaxation and well-being experience. .
  • Hearing Ecosystems for Well-being

    • TopManagement

    • 16 de julio de 2021

    Hearing Ecosystems for Well-being
    Dancing while walking, being one with music, returning to the peak moments of your life, touching your deepest feelings stimulated by vibration and sounds in a silent environment is today an important means to improve physical and mental health.
  • Ecodependence, the return to our comprehensive health

    • TopManagement

    • 30 de julio de 2021

    Ecodependence, the return to our comprehensive health
    Human beings have a genetic inheritance that intrinsically links us to it, keeping in touch with natural environments is essential for full psychological and physical development, this makes us eco-dependent and interdependent beings.
  • The Future of Wellbeing in Mexico and the World

    • TopManagement

    • 11 de junio de 2021

    The Future of Wellbeing in Mexico and the World
    Recently, the firm McKinsey & Co, through an important study carried out in 6 countries, showed what has been the culmination of a gestation process of several years in the world of Wellness and the future of this market valued at 1.5 trillion dollars .
  • Wellness tourism: the post-COVID tourist oasis for 2022

    • PR Central

    • 30 de abril de 2021

    Wellness tourism: the post-COVID tourist oasis for 2022
    We know that after the pandemic, nothing will be the same again. Especially in the way people will enjoy their leisure trips once the isolation is over. They will most likely question how to visit destinations and the type of experiences they want to live, and that is where wellness tourism will find its golden beta.

Meet the mind behind The GoWell Ecosystem:

  • Francisco Lugo

    Visionary Leader in the Wellness Ecosystem across Mexico and Latin America

    Fran Lugo, founder and CEO of GoWell, is a recognized leader in the strategic transformation of wellness and hospitality in Mexico. He is the co-creator and driving force behind the first integrative wellness center within a hotel model in the country —awarded "Best Spa of The Year: North and South America" just seven months after its opening—, and has redefined the way real, human-centered wellness experiences are created and delivered. Through initiatives like Impulso SPA, he revitalizes small spas and wellness businesses, positioning GoWell Consulting as an innovative ecosystem of strategic consulting, curated wellness retreats, wellness resources, and industry trends. Today, Fran Lugo continues to expand the GoWell Ecosystem, creating transformative solutions that impact lives, businesses, and wellness destinations across Latin America and beyond.

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