GoWellMag

Hotel Lürzerhof unveils a €10+ million expansion set to redefine alpine wellness in Austria. Featuring new luxury suites, an adults-only spa sanctuary, and a dramatic cantilevered infinity pool, the project positions the resort as a new benchmark for architecture, sustainability, and high-altitude wellbeing ahead of 2026.

Amid the noise, trends, and marketing-driven wellness culture, this article invites readers to return to the true essence of wellbeing. Raúl Petraglia reflects on the overuse of the term wellness, the responsibility of the industry, and the importance of reconnecting with ancestral wisdom, science, and personal discernment to cultivate authentic, balanced, and sustainable wellbeing.

At the 2025 AEGG Congress, award-winning architect Agustín Pizá presented a visionary perspective on the future of golf, where design, wellness, sustainability, and technology converge. Through concepts like Wellness Golf®, Multipurpose Golf, and Butterfly Golf®, Pizá reimagines golf courses as human-centered, multisensory environments that elevate wellbeing, community engagement, and long-term value.

The Deloitte Holiday Travel Survey 2025 outlines a shifting landscape: while travel demand remains strong for the holiday season, decisions are now guided by tighter budgets, value-driven choices, and a new consumer mindset led by the emerging “cautious class.” With inflation, safety, emotional wellbeing, and a renewed interest in local travel shaping behaviors, the report provides essential insights into how travelers plan, spend, and prioritize today. A must-read for anyone navigating the future of global tourism.

A new study by Universidad Anáhuac Cancún and AMDETUR reveals the true economic footprint of Mexico’s vacation ownership industry. Far from a niche segment, timeshare now stands as a strategic pillar of national tourism, driving billions in revenue, stabilizing occupancy, strengthening destinations, and supporting thousands of jobs. This article breaks down the most significant findings and explores the sector’s growing role in shaping Mexico’s tourism future.

Mexico is heading into a historic 2026. With the World Cup as a global spotlight and a rising demand for purpose-driven, wellness-focused travel, the country faces both unprecedented opportunities and critical strategic challenges. This article explores how Mexico can strengthen infrastructure, reinvent mature destinations, attract conscious travelers, and position itself as a global leader in sustainable hospitality and transformative guest experiences.