50+ Wellness and the Longevity Economy: CIAMAR 2025 Marks the Dawn of a Borderless Era

On September 3–4, the Marquis Reforma Hotel in Mexico City hosted CIAMAR 2025, an event that exceeded expectations and made one thing clear: the 50+ generation is leading a silent yet powerful revolution. With the participation of national and international leaders in retirement assistance, real estate development, and hospitality, CIAMAR gathered the most influential voices under one roof to shape the future of longevity in Latin America.

Living Without Borders: The New 50+ Lifestyle

One of the most resonant themes was the phenomenon of transnational living. Increasingly, older adults are choosing to spend seasons in different countries, seeking quality of life, accessible healthcare, community, and purpose. Mexico has emerged as a key destination for this lifestyle, with cities like Mérida, Rosarito, and San Miguel de Allende attracting retirees from the United States, Canada, and Europe.

This new paradigm reframes tourism as “temporary relocation” and paves the way for innovative models such as tokenization and fractional ownership, which offer flexibility without compromising security.

CIAMAR 2025: Planting the Seeds of the Longevity Economy

The event’s central purpose was clear: to identify the foundations for growth that will allow Mexico and the region to build a sustained, sustainable, and prosperous future for the new 50+ generation. This demographic already represents a significant force—not only in Mexico but globally.

Across two days of conferences and panels, participants explored pressing issues such as ageism, intergenerational engagement, the design of active communities, and the economic potential of this group. Successful case studies of real estate developments integrating physical, cognitive, and emotional wellness—often inspired by the Blue Zones but adapted to the Latin American context—were presented as models for the future.

Holistic Wellness: Beyond the Brick and Mortar

CIAMAR 2025 also emphasized emotional and social wellness as essential pillars of longevity. Activities such as gardening, yoga, cycling, and birdwatching were highlighted as tools to cultivate connection, purpose, and integral health. The “Proudly 50+” model proposes a renewed vision of retirement: active, independent, and profoundly human.

What Comes Next?

Although Mexico leads in the number of international retirees, experts agreed there is still much to be done in terms of public policy, infrastructure, and cultural narratives. Low birth rates and rising life expectancy demand a profound transformation in how we understand aging.

More than an event, CIAMAR 2025 was a turning point. The 50+ generation does not aim to fade into the background; it seeks to contribute, explore, and live fully. To achieve this, it requires spaces, services, and policies that recognize its value and support its evolution.